Too often, teams producing advertising for television or radio simply pick some "off-the-shelf" library music to use in their adverts, or resort to licensing overexpensive popular music that's also being used on every other tv ad out there.

Have you ever considered that, for not much more than it's costing to licence library music, your group could be putting out adverts with custom-written, unique music that perfectly fits the required scene?

With a suitable sting or hit added, this would make a very good example of advertisement music.